"JUST like the last one, it's always our year."

Whether it's used as gallows humour or mockery, that song or a variation of it tends to follow Warrington Wolves wherever they go.

The club themselves used to embrace the "always your year" tag – indeed, it used to be emblazoned on a large flag that was waved on the field as the players emerged for home matches.

While that may not end up being the case again, chief executive Karl Fitzpatrick admits his previously cold stance towards the chant is softening as part of a bid to put a testing period behind them.

"The last couple of years have been very challenging," he told the Guardian.

"Ultimately, the on-field results have the biggest bearing on the business as a whole and of course, the past couple of years haven't been fantastic.

"I used to cringe a bit when people used to say "it's always our year," but I quite like that now.

"I'd say the reason for that is, why shouldn't it be our year each year?

"I think it reflects the people in the town and the community in that they're hopeful, optimistic and looking forward hoping for the best.

"Okay, we've not won it but at least they have optimism and hope because without that, what do we have?

"I used to hate it when people used to sing it, but I'm looking at it a different way now."

Of course, everyone of a primrose and blue persuasion longs for the day where that song no longer has to be sung, either by their own or by others.

And if their interminable wait for a championship crown does not end this year, it will stretch into an agonising seventh decade.

For those waiting for a grand promise from Fitzpatrick about a title challenge, however, do not hold your breath.

Instead, he insists the priority of head coach Sam Burgess is putting a team on the field they believe represents Warrington and its community accurately.

"Do I think we'll be competitive? Absolutely, but we can't sit here going 'we're going to win this, we're going to win that,' he said.

"What I am confident in saying is that we're going to have a team that represents what this community and town is about."