IF your little ones were spoilt by Father Christmas this year, a toy store is hoping you might 'declutter your house with purpose' this new year.

High street toy retailer The Entertainer has announced the return of its hugely successful initiative, The Big Toy Rehoming campaign, in partnership with The Salvation Army.

The campaign will run across all The Entertainer’s 172 stores from today - calling on families to take part in a New Year’s clear out, giving toys at the bottom of the toy box a chance to bring smiles to new faces.

The initiative aims to reduce the number of toys that could find their way into landfill by giving toys no longer played with a new lease of life.

The scheme was developed to help support the 4.1million underprivileged children living in poverty across the country via The Salvation Army.

Thanks to generous donations from across the country in June and September 2019, The Entertainer rehomed an incredible 16,000 toys, weighing in excess of 10,500 kilos, which could have found its way into landfill. 

Gary Grant, Founder and Executive Chairman of The Entertainer says, “We are incredibly proud to announce the return of The Big Toy Rehoming campaign alongside The Salvation Army.

"It has been especially brilliant to receive feedback from those both on the receiving end of donations and kind families donating, with words of encouragement and praise for the campaign.

"Last year was a phenomenal success and we hope to continue to increase the number generous donations we receive for 2020, especially as families look to declutter their homes after Christmas and make room for their new toys and games.”

Kirk Bradley, Head of Corporate Partnerships at Salvation Army Trading Company, added last year's donations were a 'huge help' to many families.

How can I help?

The Big Toy Rehoming campaign will run until January 31 across the 172 The Entertainer stores in the UK.

Those looking to donate their toys to The Entertainer don’t need to worry about including packaging, however all toys must have a CE label or marking for safety reasons. 

Once you have selected the toys you want to donate, all you have to do is drop them off at your nearest The Entertainer store and staff will do the rest.

No soft toys or plush will be accepted.

To find your nearest store or for more details about the campaign, visit thetoyshop.com/bigtoyrehoming