THE pop svengali was born in Coventry in 1947 but now lives in Warrington.

During his career he has racked up more than 22 number one hits and introduced the likes of Kylie Minogue, Jason Donovan, Rick Astley and Steps to the world of music.

Pete locked horns with acid tongued Simon Cowell as a judge on Pop Idol and Popstars: The Rivals.

In March 2004 Pete received a Doctorate in Music from University College Chester and later that year was awarded an OBE for his services to music. He still has dozens of artists on his books and has even branched out into classical music with violinists Duel.