WARRINGTON is the second most profitable town in the country, a new survey by leading business analysts has revealed.

Excellent communications and transport links coupled with a strong manufacturing tradition and an influx of hi-tech firms are cited as the main reasons behind the town's success.

It is estimated the average profit margin for Warrington firms was 19.57 per cent, second only to the Wessex town of Worthing in the poll of 285 key locations by business information analysts Experian.

Council leader John Gartside said he was "disappointed" the town had only secured the runner-up spot but was hopeful Warrington could achieve first place in future surveys.

He told the GUARDIAN it was the council's aim to foster the growth of firms with a highly-skilled workforce.

Clr Gartside added: "It is not just about attracting new firms but encouraging existing businesses in that direction."

He highlighted the work of Warrington Skills Forum, benefitting from input by the council, Normidtec and Warrington Collegiate Institute, as instrumental in achieving this objective.

And to ensure fledgling companies are kept in the black, three initiatives look set to be given the go-ahead by economic development chiefs.

Grants of up to £2,000 will be available to businesses with a workforce of under 50 through the Financial Assistance scheme.

Cash injections are on offer to refurbish premises, make environmental improvements, add extra security measures, help cover rents, support out-of-town promotional trips and provide training.

Town Hall business leaders are also teaming up with Business Link Warrington to provide a community and small business advisory service, at a cost to taxpayers of £25,000.

Small firms could also be eligible to make applications to the £80,000 Warrington Expansion Loan Fund, with low interest rates designed for emerging firms.

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