A TOWN veterinary surgery has undergone a rebrand.

The Vet Warrington at Cockhedge Shopping Centre has adopted the branding of its parent practice, The Pet Vet.

The Pet Vet is an independent, family-owned veterinary group with 12 surgeries across the country.

Dr Mel Fuller, CEO at The Pet Vet, expressed enthusiasm about the rebranding effort.

She said: "We’re thrilled with the brand refresh, and we will continue to serve our Warrington community with the same exceptional veterinary care and 5-star customer service.

"Our surgery will have the same friendly faces, and our customers will continue to benefit from our competitive pricing."

To ensure they continually provide the best care for their furry patients, the practice has made investments in both their team and facilities.

Dr Fuller said: "As well as investing in the look and feel of our Warrington surgery, we continue to invest in our teams and facilities to ensure we’re delivering the very best clinical care to every pet that comes through our doors."

Cockhedge Shopping Park is home to The Pet Vet (Image: Supplied) A notable change in the surgery is the implementation of a deskless reception.

This initiative has been well received by both customers and colleagues.

Dr Fuller explained: "Our team meets and greets every customer on arrival, offers refreshments, and personalises their check-in.

"Removing our phones from reception has created a much calmer environment for pets awaiting their appointments.

"The calls are still answered by our surgery team, but away from reception in a dedicated office.

"These changes have enabled our reception colleagues to have more time to fully engage with customers, addressing any questions or concerns and chatting through the services we offer, such as the benefits of our pet health plans."

To showcase these positive changes, The Pet Vet Warrington is hosting a Halloween-themed family fun day during half-term on Friday, October 25, from 10am to 4pm.

The event will feature behind-the-scenes tours of the facilities, a raffle, bake sale, fun games, and entertainment for children.

Guide Dogs UK, The Pet Vet’s charity of the year, will also be present at the event.

Additionally, The Pet Vet Warrington is currently accepting new registrations.

Customers can either register online, call the team on 01925 906442, or email warrington@thepetvet.co.uk.