THE odds are in favour for Warrington contestant Lily Benson to win Big Brother.

Joining 15 fellow housemates, the 20-year-old entered the house as the reality show launched its latest series on ITV last Sunday.

And already she has soared in popularity with viewers branding her an ‘icon’ and commending her love for her job, working at a Chinese takeaway- where the perks include regular free food.

After the premiere on Sunday night, bookmakers have released the initial betting odds for this season’s contestants.

And leading the pack is Warrington native Lily, who has quickly become the early betting favourite.

With odds of 11/4, bookmakers are giving Benson a 27 per cent chance of winning the competition, making her the clear front-runner.

Lily has garnered significant attention from bettors, claiming 34 per cent of all bets placed on Oddschecker since the first episode of the series aired.

Meanwhile other contestants currently near the top of the betting market include Thomas Atkinson, Khaled, and Izaaz Miah, each priced at 8/1.

Historically, being the early favourite has not guaranteed success in Big Brother.

In fact, in the past five seasons, the contestant who received the most bets after episode 1 has never gone on to win the competition.

Here are the previous years results based on early betting favourites:

While early betting success doesn’t always translate to victory, Benson’s supporters can take comfort in the fact that three of the last five opening favourites did finish in the top five.

Leon Blackman from Oddscheker said: “Lily Benson’s strong early showing with bettors is certainly impressive, especially as she’s managed to capture 34 per cent of all bets placed since last night’s episode.

“While history shows that the early favourite hasn’t often gone on to win Big Brother, Benson’s odds being slashed to 11/4 suggests she’s a serious contender.”