A WARRINGTON man has become one of England's only workers at a much-loved ice cream brand.

Scotland-based Mackies is the UK’S fastest growing premium ice-cream brand.

And hin a bid to meet demand for its products across the UK and abroad, it has hired Will Dixon, from Warrington.

The family business, which has seen more than 1,000 additional UK stores stock new flavours in this calendar year alone, has brought in three new members to its sales team.

Will, 35, who will lead Mackie's of Scotland’s sales team as the company’s head of sales.

He joins Mackie’s with a wealth of food and drink sales experience – most notably from stints at global spirits brand, Pernod Ricard, and craft beer brand Northern Monk. During his time at Northern Monk, Will played a role in helping increase its UK retail distribution by almost 50 per cent, growing it from the fifth-largest craft beer brand in the UK to the fourth.

Will becomes one of the Scottish farm-based business’ only England-based employees, emphasising the company’s drive and ambition to expand sales south of the border.

Will said: “I’ve been following Mackie’s progress over the past few years and when I learned of the role, I leapt at the opportunity to be a part of their next chapter of growth and success. It also helps that I have been a huge fan of Mackie’s products since learning about them from my father-in-law, who won’t eat any other kind of ice cream.

“I plan to blend what I have learned from my experience of sales strategy at both a global brand and a challenger brand in order to further improve Mackie’s strength in its Scottish heartland, while winning new listings and consumers south of the border.

“Fundamentally, my focus is to help replicate Scotland’s love for Mackie’s ice cream across the rest of the UK, helping the business achieve its ambitious growth plans – and helping consumers get their hands on better ice cream.”