“I missed doing nails - opening a new business boosted my confidence”

She ran her own business – D Nails and Beauty – for nine years before suffering a crisis of confidence.

But she missed her work and in October 2019 she launched Oh So Hasty Nails and Beauty.

Here in our latest Meet The Beauty Therapist, Della, who is 39, tells us why she loves her job and what her plans are for a successful 2024.

If you would like to appear in one of our Meet The Salon Owner, Meet The Makeup Artist or Meet The Beauty Therapist features email heidi.summerfield@newsquest.co.uk

Oh So Hasty Nails and Beauty owner Della Jones

What’s the name of the salon/business?

Oh So Hasty Nails and Beauty Academy

Are you the owner?

Yes

What’s the address?

I am based in Coven Beauty Salon Academy

Lineva House,

Unit 20,

Milner Street,

Warrington,

WA5 1AD

How many employees do you have?

I rent a room in the salon under Oh So Hasty Nails and Beauty Academy. I am a sole trader with no employees.

When did you open the salon?

I have been running my own business again for four years. I owned a business for nine years under the name D Nails and Beauty but gave up because I lost my confidence. I started back up again a few years ago and have been based in Coven Beauty Salon Academy for a week. I love it here - everyone is so lovely. It’s great working with such a talented team that offers a variety of hair and nail and beauty treatments.

Has it always been in the same location?

I worked from home for a couple of years prior to moving to Coven.

Oh So Hasty Nails and Beauty is based at Coven Beauty Salon Academy on Milner Street

Are you local to the area? Did you grow up here?

I moved to Warrington when I was eight with my foster mum and dad, who to this day help and support me.

Tell me a bit about your salon/business

I named myself Oh So Hasty as I was always making impulsive decisions like giving up my business! I always wanted my own clothing brand and wondered what I could call my brand. I googled another word for impulsive and hasty came up - light bulb moment!

READ MORE:

Meet The Salon Owner creating perfectly polished nails for any occasion

Why did you decide to open your own salon? Why this type of business?

When I gave up my business, I had several jobs and slowly started to rebuild my confidence. I missed doing nails and beauty so I decided to restart in October 2019.

Nail colour palette perfect for autumn

Were you open before/during/after the Covid-19 pandemic? How did this affect your business?

Covid hit hard and I couldn’t work. My passion has always been to teach so I got in contact with an accreditation company online and put my acrylic, gel polish and builder gel courses together. I now offer these courses and I’m looking to offer more courses in the future.

What’s your hair and beauty background?

I have been in the nail and beauty industry for 21 years and I love all my clients and students who come through my door.

What services do you provide?

The services I offer are:

Acrylic Nails

Builder Gel nails

Gel polish Hands and toes

Manicure

Pedicure

Eyelash extensions

Makeup

Eyebrow shaping and tinting

Eyelash tinting

I offer courses online and at the academy and I am looking at branding my own cuticle oils.

What makes your business different to others in the same area/field? What sets your business apart from your competitors?

I don’t like to see myself in competition with anyone, as we all have our own styles.

Della does eyelash tinting

Why do loyal clients return to your business?

My clients would say the treatments I offer last a while. I always try and build a relationship with my clients.

What’s next? What do the next few months hold for you and your salon?

Over the next few months, I want to start my own brand of cuticle oils and continue to grow the business, through treatments and the courses I offer. I am looking forward to my future based in Coven Salon Beauty Academy. I am really happy here as it’s such a good vibe. The girls and guys have been here three years and have built an amazing salon. They have two salon dogs who are absolutely adorable, so I am so excited to see what the future holds.

Classic French manicure