Romantic floral displays creating the perfect happily ever after

This is at the very heart of the beautiful floral displays she creates every day for weddings and christenings, parties and festivals up and down the country.

Event Cheshire was born in 2019 and Emma has spent the past four years fine tuning her skills to produce Instagram-worthy and Pinterest-worthy masterpieces.

Here, in our latest Trader of the Week feature, Emma tells us why she didn’t want to go back to her job in the corporate sector after having a baby and how much she enjoys helping customers achieve their floral goals.

If you would like to be featured as our Trader of the Week or Business of the Week, email heidi.summerfield@newsquest.co.uk

And if you're busy planning your own wedding and would like to share your story in Our Wedding Day feature, email heidi.summerfield@newsquest.co.uk

Emma has had some unusual projects like adding floral decorations to this old phone box

What’s your full name?

Emma Leanne Smith

What’s the name of the business?

Event Cheshire

What’s the address?

Sandymoor

Are you the owner/manager?

Yes, I’m the owner of the business.

When did you open the business?

I opened the business in 2019.

Event Cheshire can dress venues for any special occasion

Are you local to the area? Did you grow up here?

Yes, I grew up in Stockton Heath and went to Bridgewater High School.

Tell me a bit about your business

We design and deliver heartfelt celebrations infused with subtle luxury and timeless style across Cheshire and the north west. From large weddings set in stately homes to smaller celebrations held at private functions, we blend venue styling with bespoke personal touches to create unforgettable memories that will be cherished for a lifetime. With clients at the very heart of the planning process, we ensure that their ideas transform into thoughtfully designed events which tells their story through every meaningful detail.

Emma will make sure you make an entrance on your wedding day

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Homemade candle company has the sweet smell of success

What do you do? What services do you provide?

We’re not just your average venue stylist! We are floral architects who have been featured in a number of wedding magazines and newspaper articles over the past few years. Not satisfied with setting the world of weddings ablaze, we are determined to transform local businesses into trend setting, taggable venues that has customers dying to brag about their location. Trust us when we say that we have taken that perfect Instagram pose to new heights with our floral fantasia installations and have a portfolio that will make your toes tingle. We are proud to be able to say that we have won a variety of awards and accolades including County Brides North West Wedding Award Business of the Year 2022. We were also the exclusive designer at Chester Races Boodles Festival and we’ve featured in Cheshire Life magazine twice. We have worked exclusively with White Cube, London Art Gallery for their summer exhibition.

Local businesses and shop fronts are keen to have floral displays that are Instagram-worthy

Why did you decide to open your own business?

Following a traumatic birth with my son who spent time in Warrington Hospital’s amazing NICU ward, I realised that I could no longer return to a corporate world which was restrictive with regards to my work home life balance. While creating an elaborate christening celebration for him, I realised that this event had ignited a creative passion within me and from this moment Event Cheshire was born.

Why this type of business?

I am passionate about creating unforgettable memories and experiences for our clients. I recognise that I am extremely privileged to their forever moment. I genuinely love the love. I’m a hopeless romantic who believes in happily ever after and I love creating beautiful spaces.

Were you open before/during/after the Covid-19 pandemic? How did this affect your business?

The pandemic meant that we were unable to deliver any events or weddings. During this period, the floral architecture side of the business flourished with local businesses such as Parrs Bank recognising the importance of creating beautiful spaces for their customers to enjoy and truly experience their services. We have been thrilled to have been able to create some gorgeous floral architecture designs across the town.

Event Cheshire was the exclusive designer at Chester Races Boodles Festival

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Bespoke furniture specialist has designs on a successful future

What makes your business different to others in the same area/field? What sets your business apart from your competitors?

We hand make every floral design, flower by flower, petal by petal. We work with clients to create bespoke designs that are Pinterest worthy while celebrating their own unique love story. If you want a day or design that truly is unique to yourselves, we are the floral artists who will bring your vision to life.

Why do loyal customers return to your business?

Our customers don’t just return to us and recommend us, they even ask to come and work with us! Our team includes brides who simply loved what we did for their wedding day that they had to be part if the whole experience.

Emma will dress your wedding venue to your exact requirements

What’s next? What do the next few months hold for you and your business?

Wedding fever season is about to start and we are very excited to get back out delivering gorgeous days for our clients. We have been nominated again for County Brides North West Wedding Awards and we are hoping to not only reach the final but have ambitions to win again. There are plans for business expansion but these are top secret for now!